Ok girls, not blessed with divine lashes? Too short, too pale, too thin, too strait: No problem, mascara to the rescue.

   In 1913 a woman named Mabel had the right idea. Her boyfriend Chet was in love with another woman, and to get his attention Mabel focused on her eyes. Her brother T.L. Williams was a chemist, and by blending Vaseline and coal dust, Williams developed a concoction Mabel could rub into her eyelashes to make them healthier and appear darker and thicker.
Williams founded the company Maybelline (a combination of the names Mabel and Vaseline) and women could buy the mail-order mascara for a mere 25 cents.
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EYELASHES: we hold them in such reverence;
We flicker them for attention; make wishes on them when they fall out; then there are those adorable butterfly kisses. Women cherish their eyelashes, and if you ask a woman what is the one make-up item she can't live without: she'll most likely tell you it's her mascara.