Throughout history, mascara has evolved. Prior to the 1950's, it was served up in a cake-form with a tiny brush. You had to wet the cake and rub the brush across it for an application. The first no-water version came out in 1957 and in the 1960's the first water-proof formula was introduced to the public. By the 1970's, mascara had become the number one selling cosmetic product in the world.

Long used to add mystery to the eyes: the alluring eye product, in its many modern-day forms, can itself be mystifying.

Thickening mascara coats each individual eyelash form shaft to tip.
Lengthening mascara contains plastic polymers that cling just to the tips of your lashes to make them look longer.
Waterproof mascara is heavier and harder to remove.

All Brushed Up

Brushes with denser bristles apply thicker coats, but clump easier. Brushes, with spaced out bristles clump less but yield a much lighter coat. Look for a brush no more than a half-inch wide and avoid curved models: It's actually easier to reach angles and corners with a straight wand.

Taking Care of Your Eyelashes:

It does not harm your eyelashes to wear mascara every day, but it is important to remove all eye make-up before going to bed each night. If you don't, aside from looking like hell in the morning, it's bad for both your eyes and your eyelashes. It can dry your lashes out, causing them to break and deposit flakes residue in your eyes. Use eye make-up remover and also think about trying an eyelash balm that will conditions your eyelashes at night. Pro-vitamin B5 or Polymers are some of the essential regenerative ingredients to look for.

-Angela Robbins